Part One: Building the understanding of corporate partnerships
The types of corporate partnerships
Thinking about total value, not just cash
What partnerships can do for you that other fundraising streams cannot
The size of the prize - why it’s worth investing in partnerships
Myth busting - are partnerships only for the big charities? Is it just about sponsorship?
Recent trends and developments in the partnerships landscape
Examples of successful partnerships from the UK and Australia
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Part Two: The key ingredients for a corporate partnerships program
Building the foundations first
Understanding your own organisation and its ambitions
Finding partners that are the right choice for you
Role of leadership, board and colleagues
Understanding and managing risk
Avoiding the cycle of frustration and failure and getting to ‘stellar’ partnerships