Part One: Building the understanding of corporate partnerships

  • The types of corporate partnerships

  • Thinking about total value, not just cash

  • What partnerships can do for you that other fundraising streams cannot

  • The size of the prize - why it’s worth investing in partnerships

  • Myth busting - are partnerships only for the big charities? Is it just about sponsorship?

  • Recent trends and developments in the partnerships landscape

  • Examples of successful partnerships from the UK and Australia

Part Two: The key ingredients for a corporate partnerships program

  • Building the foundations first

  • Understanding your own organisation and its ambitions

  • Finding partners that are the right choice for you

  • Role of leadership, board and colleagues

  • Understanding and managing risk

  • Avoiding the cycle of frustration and failure and getting to ‘stellar’ partnerships

Corporate Partnerships Masterclass

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