Part One: Building the understanding of corporate partnerships
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The types of corporate partnerships
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Thinking about total value, not just cash
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What partnerships can do for you that other fundraising streams cannot
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The size of the prize - why it’s worth investing in partnerships
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Myth busting - are partnerships only for the big charities? Is it just about sponsorship?
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Recent trends and developments in the partnerships landscape
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Examples of successful partnerships from the UK and Australia
Part Two: The key ingredients for a corporate partnerships program
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Building the foundations first
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Understanding your own organisation and its ambitions
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Finding partners that are the right choice for you
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Role of leadership, board and colleagues
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Understanding and managing risk
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Avoiding the cycle of frustration and failure and getting to ‘stellar’ partnerships