2021 nfp state of the nation WEBINAR SERIES
A YEAR'S WORTH OF TRAINING IN ONE WEBINAR SERIES
WEBINAR DATES
Webinar 1 Organisation: Tuesday 16th February 11am-1pm (AEDT) via Zoom
Webinar 2 Marketing: Tuesday 23rd February 11am-1pm (AEDT) via Zoom
Webinar 3 Fundraising: Tuesday 2nd March 11am-1pm (AEDT) via Zoom

WHY ATTEND?
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In its' 5th year, our highly acclaimed NFP State of the Nation Webinar Series is the year's "must attend" NFP training event, providing you and your staff with a year's worth of NFP training in just one intensive, interactive and engaging webinar series
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Upskill your staff in the very latest NFP trends, tips, tools and technology, in areas such as Marketing, Fundraising and Digital
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Certificate upon completion
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Suitable for all NFP sector staff:
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NFP CEO's, CFO's, COO's, CTO's
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NFP Board Members
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Marketing and Communications staff
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Fundraising staff
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HR and Finance staff
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WHAT TOPICS ARE COVERED?
Webinar 1: Organisation - How to set up your NFP organisation for success
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Overview of the NFP sector globally and domestically and the latest trends, risks, challenges and focus areas
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Importance of a clearly defined purpose, mission and values
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Developing a strategy that encompasses your entire organisation
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Alignment of programmes and service delivery to your overall mission
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The importance of recruitment and induction to attract and retain top talent
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The systems and technology required to support your mission
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Governance, financial accountability and transparency
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Defining and measuring your organisation's social impact
Webinar 2: Marketing - How to promote your NFP organisation effectively to donors, clients and corporates
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Global NFP Marketing trends, strategies and benchmarks
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SEO best practice to drive traffic to your website and increase conversions
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How to develop a Social Media strategy
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Harnessing the power of email marketing to increase engagement and donations
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Tapping into all the free tools provided by Google to promote your cause
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Traditional forms of Marketing that still work
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Developing a content strategy for your organisation
Webinar 3: Fundraising - How to diversify your NFP organisation's revenue streams and how to attract and retain donors and corporate partners
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The latest global and domestic NFP Giving trends, tools and technologies
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Embracing digital technologies and platforms to enhance your Fundraising strategy
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Nurturing your donors from one off donations, through regular giving to major gifts and gifts in wills
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Diversifying your Fundraising revenue streams to attract support from individuals, corporates and government
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The rise of the social enterprise and how to develop a self reliant revenue stream
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Fundraising events - in person and virtual
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Over a dozen ways your organisation can raise funds to support your cause