2021 nfp state of the nation WEBINAR SERIES

A YEAR'S WORTH OF TRAINING IN ONE WEBINAR SERIES

WEBINAR DATES

Webinar 1 Organisation: Tuesday 16th February 11am-1pm (AEDT) via Zoom

Webinar 2 Marketing: Tuesday 23rd February 11am-1pm (AEDT) via Zoom

Webinar 3 Fundraising: Tuesday 2nd March 11am-1pm (AEDT) via Zoom

WHY ATTEND?

• In its' 5th year, our highly acclaimed NFP State of the Nation Webinar Series is the year's "must attend" NFP training event, providing you and your staff with a year's worth of NFP training in just one intensive, interactive and engaging webinar series

• ​Upskill your staff in the very latest NFP trends, tips, tools and technology, in areas such as Marketing, Fundraising and Digital

• Certificate upon completion

• Suitable for all NFP sector staff:

  • NFP CEO's, CFO's, COO's, CTO's

  • NFP Board Members

  • Marketing and Communications staff

  • Fundraising staff

  • HR and Finance staff

WHAT TOPICS ARE COVERED?

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 Webinar 1: Organisation - How to set up your NFP organisation for success 

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• Overview of the NFP sector globally and domestically and the latest trends, risks, challenges and focus areas

• Importance of a clearly defined purpose, mission and values

• Developing a strategy that encompasses your entire organisation

• Alignment of programmes and service delivery to your overall mission

• The importance of recruitment and induction to attract and retain top talent

• The systems and technology required to support your mission

• Governance, financial accountability and transparency

• Defining and measuring your organisation's social impact

Webinar 2: Marketing - How to promote your NFP organisation effectively to donors, clients and corporates 

• Global NFP Marketing trends, strategies and benchmarks

• SEO best practice to drive traffic to your website and increase conversions

• How to develop a Social Media strategy

• Harnessing the power of email marketing to increase engagement and donations

• Tapping into all the free tools provided by Google to promote your cause

• Traditional forms of Marketing that still work

• Developing a content strategy for your organisation

Webinar 3: Fundraising - How to diversify your NFP organisation's revenue streams and how to attract and retain donors and corporate partners

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• The latest global and domestic NFP Giving trends, tools and technologies 

• Embracing digital technologies and platforms to enhance your Fundraising strategy

• Nurturing your donors from one off donations, through regular giving to major gifts and gifts in wills

• Diversifying your Fundraising revenue streams to attract support from individuals, corporates and government 

• The rise of the social enterprise and how to develop a self reliant revenue stream

• Fundraising events - in person and virtual

• Over a dozen ways your organisation can raise funds to support your cause

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CERTIFICATE UPON COMPLETION

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